The Complete Guide to Grow and Monetize the Free Version of a Basic LinkedIn Account

The Full Curriculum

Course Introduction

• Welcome!
• My Journey
• My LinkedIn Approach

Master the LinkedIn Basics

• Homepage - How to get started & stay organized
• Profile - How to create a high-powered & effective strategic profile
• My Network - Key insights to find & grow strategic connections

Cool Strategies with Key LinkedIn Features

• Polls - Using LinkedIn polls to qualify users & build your pipeline
• Newsletters - Using LinkedIn newsletters for inbound marketing
• Events - Using LinkedIn events to meet potential clients

Find the Riches in the Niches

• Groups - The secrets behind LinkedIn groups
• Companies - Unique strategies for  company pages
• Jobs - Being inventive with LinkedIn jobs pages

Create a Successful Content Strategy

• Search - Tap into powerful search techniques
• Creator Mode - The pro’s and con’s of LinkedIn Creator Mode
• Hashtags - How to use hashtags strategically on LinkedIn

LinkedIn Tools You Need to Know

• AI & ChatGPT 
• Automation
• Analytics 

Think Outside the Box with your LinkedIn Activities

• Messaging - The Do’s and Don'ts of LinkedIn Messaging
• Commenting - Build a commenting strategy on LinkedIn
• Recommendations - Are LinkedIn recommendations important and worth your time?

HIDDEN GEMS: The Top Ten Little Known Secrets of LinkedIn

• The #1 Way to Measure the Value of your Connections
• Connect with a Favor! The Benjamin Franklin Effect
• The Power of Storytelling
• The Value of A/B Testing on LinkedIn
• How to Create the Perfect LinkedIn Post
• The Magic of LinkedIn Connection Requests
• Quality vs. Quantity on LinkedIn
• The #1 Rule for Posting on LinkedIn
• The Truths about LinkedIn’s Algorithm
• Don’t Fall for the Gaslighting!

POWER TIPS: Powerful Tips & Techniques to Thrive on LinkedIn

• THE 4P’s - Focus on the 4P’s to build your LinkedIn foundation
• THE ABC’s - Implement the ABC Philosophy for long-term success
• THE HOOK - How to use a hook to engage with the right users
• THE FUNNEL - How to build a LinkedIn funnel to streamline your efforts
• THE PURGE - Should you purge your LinkedIn connections?
• THE HELP - Effective ways to get help from LinkedIn and its users

CONCLUSION: Final Thoughts & Predictions on the Future of LinkedIn

• Game-changing LinkedIn Features - Live! Audio! And Video!  Oh, My!
• Gamification on LinkedIn - Do you want to play a game?
• LinkedIn the Matchmaker - Matchmaking? Dating?  What’s next?
• Virtual Reality on LinkedIn - Beam me up, Scotty!

LinkedIn’s Latest Updates & New Features